🗂 Project Overview
Company : Maxon GmbH
Role: Lead UX Designer
Timeline: 6 months
Scope: End-to-end UX flows for validating student eligibility and completing purchases using SheerID.
Team: Myself (Lead UX), 2 UX designers, PM, Dev, Legal, SheerID Partner
Role: Lead UX Designer
Timeline: 6 months
Scope: End-to-end UX flows for validating student eligibility and completing purchases using SheerID.
Team: Myself (Lead UX), 2 UX designers, PM, Dev, Legal, SheerID Partner
🎯 Goals
Enable verified students to access discounted offers smoothly.
Integrate SheerID with minimal friction in the purchase journey.
Build trust in the verification process without overwhelming the user.
Ensure legal compliance and brand consistency.
🔍 Problem
Our student customers were abandoning purchases at a high rate during verification. We needed to reduce drop-off while maintaining eligibility accuracy.
We were getting scammed by fake student accounts with high rate.
New Partner:
SheerID is a company that specializes in verifying consumers' identities for businesses, particularly for gated offers and loyalty programs. They use their Audience Data Platform and a vast network of data sources to instantly verify attributes like student, military, teacher, or other affiliations, helping businesses target specific customer segments and prevent offer abuse.
Use Cases
We started to study SheerID workflows with other companies like (Adobe, Spotify, Amazon, SoundCloud) to build custom user flow that match our customer needs.
✍️ User Flows:
Pre-verification path: Student browses product, sees “Student” CTA.
Verification flow: Opens SheerID modal → inputs info → real-time validation or manual upload fallback.
Choose Creative Suite and Verify Student Status.
Student Purchase Flow Happy Path
Scan Maxon code and start SheerID Mobile
Check 1 error: Does Email Match 10Duke Login?
Check 2 error: Does Email pass Maxon Eligibility Portal (salesforce commercial check)?
Student is already logged into MyMaxon account (no login screen)
Emails
✅ Testing & Iteration
User Testing with 8 student participants:
87% completed verification on first attempt.
100% understood the required documents ahead of time.
A/B Test:
Version A: Full-page redirect → 41% completion.
Version B: Modal version → 68% completion.
📈 Outcome
Conversion rate increased by 27% after launch.
Reduced support requests related to student verification by 44%.
Positive user feedback on clarity and ease of process.
💡 Reflection
This project taught me how to balance user trust, legal constraints, and business needs in a sensitive flow. Small touchpoints like tone of voice, timing of information, and visual hierarchy made a big difference in reducing drop-off and frustration.