Sustainable Fashion Meets Metaverse
Rens.v is the company’s first case study on a Virtual reality clothing try-on tool, as the company is aiming to join the web3 flow, entering the gaming field with hoodies, sneakers, and full outfits.
The first step in building a community and impressive features is to convert fans from customers for a physical product to users and members inside the Rens community.
Challenges:
Create a lean tool for all ages as the brand’s customers are of all ages.
Design a digital product for trying clothes that matches the history of the brand's design language, and focus on the end user of the brand.
Concept
-Try before buying
Digital out fits
NFT drops.
Inspiration. The design took inspiration from the latest creative direction, following the strategies of the brand story from the colors and materials of nature. The app provides different services to maximize interaction and give a further step into the future by keeping the door open for more developments and integration with the gaming industry.
UX concept design
- The user gets to try his favorite product from the physical store digitally before ordering online for more comfortable user experience.
- The user, gets to choose his favorite outfits NFT to own and use them exclusively in games.
- The user can use the digital gallery to enjoy AR live outfits and purchase the photo to download or share directly to the user’s fav-platform.
Competitor Analysis
Hypothesis
All the fashion brands are moving to web3 fast. The market gap is clear from the studies that, there isn’t a company that has three services in one app supporting good connection with other communities. So the aim is to connect the physical product to the digital products for a complete joyful ride starting from trying before buying to trading NFTs.
I believe, developing an app that provides a complete fashion experience in the real world and the digital world is demanded now, and that is the language that our customers will speak soon.
Personas
SKETCHING FASE 1
Design Impact
Focussing especially on the interactional context of each persona helped me to understand the Digital environmental and emotional state of the user at the moment of the interaction. This process has significantly influenced the development of important design decisions and key functionalities.
Product map
Sketches
Low Fidelity
Frames
